ISO Book of the Month: Man’s Search For Meaning

A book for finding purpose and strength in times of great despair, this international best-seller has never been more relevant.

With more than 16 million copies sold in fifty different languages, ‘Man’s Search for Meaning’ has been lauded as one of the ten most influential books of all time.

Psychiatrist Viktor Frankl’s memoir has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 Frankl laboured in four different camps, including Auschwitz, while his parents, brother and pregnant wife perished.

Based on his own experience and the experiences of others he treated later in his practice, Frankl argues that we cannot avoid suffering, but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Frankl’s theory – known as logotherapy, from the Greek word logos (“meaning”) – holds that our primary drive in life is not pleasure, as Freud maintained, but the discovery and pursuit of what we personally find meaningful.

With the world currently in the midst of a global pandemic, right now is the perfect time to learn how to cope and look for meaning.