Richard Branson, founder of the Virgin Group (which currently controls more than 400 companies), is also known for his philanthropic ideals. In this unusual business book, Branson shares his unique vision for the future of business, arguing for a radical shift from a singular focus on profit to a more caring approach to decision-making that puts people, communities, and the planet first.
“Over the last few decades as I’ve started up one exciting business after another, I thought that life and work could not get any better. In writing this book, I’ve realised that we’ve really been on a practise run, getting ready for the greatest challenge and opportunity of our lifetime. We’ve got a shot at really pulling together to turn upside down the way we approach the challenges we are facing in the world and look at them in a brand new entrepreneurial way. Never has there been a more exciting time for all of us to explore this great next frontier where the boundaries between work and purpose are merging into one, where doing good, really is good for business.” Richard Branson
Can we bring more meaning to our lives and help change the world at the same time? It’s time to turn capitalism upside down – to shift our values, to switch from a profit focus to caring for people, communities and the planet.
With inspiration for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.