Book of the Month… Richard Branson: The Virgin Way

In ‘The Virgin Way,’ billionaire founder of Virgin Group Richard Branson offers lessons on management and entrepreneurship, including the importance of listening to others and hiring the right people.

Although Branson confesses he’s never read a book on leadership, his nearly 50-year career has taught him a thing or two about building a business. He’s never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.

In this book Branson gives us an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the “Virgin Way.”

This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia and has never worked for anyone but himself. He may be famous for thinking outside the box (an expression he despises) but Branson asserts that “you’ll never have to think outside the box if you refuse to let anyone build one around you.”

Overall, this is a unique book on leadership and a compelling glimpse into the life of someone who’s never shied away from a challenge. Expect the unexpected.